Redesign Vente Privee
France’s vente-privee is the original flash sales website, and, in Europe, it’s even bigger than Amazon. However, translating that success to the U.S. proved difficult. A glut of johnny-come-lately competitors had already copied vente-privee’s model and attracted a loyal audience. vente-privee needed to stand out. They are a company of creators who fall in love with other creators, and want you to fall in love with them too. So we designed their new website by centering everything around these brand celebrations of love. We created an emotional connection between vente-privee’s customers and the brands it hosts. Now each brand stars in its own boutique, with large full-bleed imagery and long-scrolling pages that reproduce the feeling of browsing in a high-end store. Brand backstories highlight craft and legacy. And throughout, vente-privee celebrates the beauty, creativity, and style of its partners in a way that inspires you to feel it.