Partnering to Engage Fans Buffalo Wild Wings
Since 2011 space150 has developed a strategic partnership with the the nation’s #1 purveyor of wings, beer, and sports. Our work involves every service we have to offer: creative, media, engineering, strategy, experience design, and of course, account service.
Creative On the Clock
Every sport season offers a new opportunity to engage fans. Instead of simply mimicking a TV spot online, we’ve worked with Buffalo Wild Wings to create unique and creative interactive experiences. Experiences that are not only fun, but also spur real, measurable traffic to restaurants.
Related:Protect The Football, More March
Media Finds Fans
The ways we reach customers changes, but flooding a new medium with old messaging just because you can isn’t a winning strategy. Our media plan—including search, display, social and mobile—is ever changing. We’re always seeking the smartest, most resonant ways to reach potential customers, wherever they are.
Related:Protect The Football
Close at hand
With digital marketing the convention maintains that increased site traffic is a success. But a customer visiting BuffaloWildWings.com isn’t looking for a “unique brand engagement,” they’re looking for directions. We sought to destroy this convention by stripping their website of pointless games, streamlined the navigation and built an experience from mobile up.
Moving the Dial
Success isn’t measured in clicks or site traffic—although we do have a media team that will gladly talk your ear off about optimized CPM. Real success is being able to show that work actually engaged people and then got them to buy chicken wings. We close the gap between engagement and action. We prove the worth of creative that destroys convention, and chart the ways it created demand.